Client: BAM! Healthy Cuisine
Postcard – Direct Mail
To drive potential customers to the storefront, we created a coupon postcard and handout that would entice people with dramatic, delicious imagery and discounts that were hard to pass up.
Before we created this piece, BAM! had inconsistent branding, but once we honed in on what the owner’s vision was for her business, we were able to sculpt this look and carry it through other channels.
Wall Graphics in Store
The client expressed issues with how lines were forming within the store, with some people who had ordered take-out becoming frustrated after waiting through the line for dine-in ordering. So we suggested labeling each register with a bright can’t-miss-it graphic behind the counter and corresponding registers.
Window Graphics
After opening a new location, there was confusion among people in the neighborhood as to what BAM! was, exactly – a grocery store? A bulk or health food store? So we suggested applying a graphic to their windows that expressed what they were, right up front. Jackson building codes said that their current signage maxed out their “storefront signage” square footage limit, so we found a work around by adhering window cling graphics to the inside of the windows – which passed zoning regulations.