Client: Smith Foods
Coupon Ads for Artisa
These ads were intended to reach an audience of health-conscious individuals that don't have as much time to food prep as they'd like. A unique product in the snacking category, Artisa is a single serving of cottage cheese that comes in a wide variety of flavors, making it a healthy alternative to traditional snacks. Because our goal was to attract an audience that cared about an organic, healthy diet, I contributed hand lettering to complete these messages and evoke feelings of freshness and honesty.
Designs completed by Susan Breen; Art Direction by Eric Jacobs and Susan Breen.