Wrapping Paper - Paragraphics Promo

This was a team effort to create a series of wrapping paper for Paragraphic's annual holiday party. The client left the content completely open, so our team brainstormed and executed a handful of concepts. Our goal was to create gift wrap that people wouldn't want to throw away. My concept was essentially a recipe book on paper – something you'd want to clip and keep in your cookbook for years to come. I created a warm holiday color palette and created whimsical illustrations to accompany the recipes, which were all hand written by me. This series received Judge's Choice and Gold awards at the Akron ADDYs in 2016.

Art Directed by Eric Jacobs.