Though I’ve worked on many campaigns over the years, this one was particularly exciting. It’s not every day that you get to show off artworks by ground-breaking artists, and the unveiling of never-before-seen pieces wasn’t something to be taken lightly. Creating this ad and it’s companion pieces was thrilling to work on thanks to both the captivating visuals I had to work with and the new editing techniques had the opportunity to explore.

Because the opening of this new exhibition was combined with a fundraising gala, there were many print and digital components made to fill out the campaign. Above is a rack card that appeared in other museums and attractions around the area, and to the left is the invite that was mailed directly to invitees.