A client close to my heart, my alma mater occasionally asks me to create various illustrated pieces for their alumni campaigns. With a subject matter as fun as mascot Flash, the possibilities are only as limited as our imaginations. This team always brings fun ideas to the table and tasks me with bringing them to life visually. Depending on their needs, these are typically created in Adobe Illustrator or Photoshop.

For the past several years the alumni association has hosted Flash’s Summer Staycation, which invites alumni to various activities and events over the summer. For this campaign I illustrate mascot Flash attending all of the offered events. For example, “Dog Days” invites alumni to bring their dogs to campus for a walk and a degree in Barkology! These illustrations are used in direct mail, emails, etc.

It’s a rare occasion that calls for an illustrative logo, but this was the perfect application. The team planned to launch a social campaign which aimed to gain engagement, asking alumni to submit photos featuring their kids and pets wearing Kent State merch and rooting for their teams. The playful look ties back to the Summer Staycation style and works well placed as a graphic over photography.